Customer Rating:
Summary: Extremely Interesting
Comment: This book is extremely interesting and a quick read. I couldn't put it down. I do not have an economics or business background but I found the topic of behavioral economics to be very interesting.

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Customer Rating:
Summary: Amazing read
Comment: This book is awesome. Basically distills a number of fields and ideas that most will already have had exposure with via living, school, etc - but does so with wit and great craftsmanship. Points out our shared irrationality in a novel, entertaining and education fashion.

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Customer Rating:
Summary: Factual yet Entertaining
Comment: This is such a great book that explains how predictable our mind works and despite so we often are irrational in making decision.
I really enjoy reading the book and I am sure you definitely will as somehow those irrationalities mentioned in this book were hardwired into our DNA.

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Customer Rating:
Summary: Predictably monotone
Comment: The premise is interesting, but the writing style didn't capture my interest. A lot of repetition. Yielded some useful insight. Overall, worth reading, even in a cursory manner.

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Customer Rating:
Summary: Why do we think that way???!!!
Comment: This was an excellent read. It was entertaining and moved very fast. He provided a lot of information about how we thought and the ways we thought. If you are even remotely interested in how the human mind works, this is an excellent read. We are not the rational animals that we think we are and this book points out all of our lovable quirks.

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