Since its initial publication in 1994, Morrow's hardcover edition of Jeffrey Gitomer's THE SALES BIBLE has sold over 117,000 copies, and another 100,000 in paperback (published by Wiley).But in the 13 years since then, Gitomer has made himself into a sales powerhouse with huge success around an inventively packaged series of books, with his classic THE LITTLE RED BOOK OF SELLING at its heart.Now at last, Gitomer has taken the title that began it all, and has completely revised it. The Sales Bible is totally reworked to fit into his line of bestselling sales titles. It's sure to be THE must-have title for sales professionals worldwide who've already come to know and trust Jeffrey's inventive, irreverent sales wisdom through his "Little [Color] Book of..." series.

Customer Rating:
Summary: Sales Bible
Comment: This is a great book for anyone in sales. It helps you "come back to basics" and realize why you got in this profession in the first place. Its not a book to just sit down and read it is more for reference or I like to read it before big clients to get me on the right page!

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Customer Rating:
Summary: disappointing, fails to teach through example.
Comment: okay, well my entire review just got deleted. all i can say is this book says WHAT without saying HOW
(general principles) without getting into finer details.

For instance one of the points in sales presentations says to use a FUNNY slide as opposed to a HUMOROUS slide, well these two words are (and can be used) synonymously. so, what does the author mean? Why are there few examples sparsely populated throughout without in-depth examination of any of this authors 230948234082340842380 points. Without substantiation and examples, the author just peppers the reader with useless advice.

It would be like Michael Jordan telling an aspiring NBA player "just practice"
"Just dribble"
"just shoot"

Okay, How do I dribble? What are the best dribbling techniques, drills, etc?
The hardest angles at basketball? When you just lifted (weights) and your muscles are fatigued, is it good to shoot? How do I best simulate a game-situation?

Or a Chef saying, "key to good food is good ingredients"
or "put your heart into it"

How the **** do I put my heart into it? What does it mean? How do I externalize this?

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Customer Rating:
Summary: Good Sales Tool
Comment: "Sales Bible" is a good read for the sales professional who wants to improve his/her performance. The chapters are succinct and cover such areas as:

1. Rules for sales success.
2. Tips on prospecting your current customers and working on Fridays (a little planning on a Friday can help immensely for the next week!).
3. Good questions and listening are the two most important parts of selling.
4. Good pointers on making cold calls.
5. How to make presentations.
6. Addressing objections and closing the sale.
7. How to contact the prospect directly.
8. Common mistakes by salespeople.
9. Secrets of excellent customer service (many companies forget this).
10. Improving your listening skills.
11. Guidelines for networking.

I particularly liked the chapter on the new emerging salesperson - one who acts more like a consultant focused on the customer's needs instead of using high pressure sales tactics.

Needless to say, I made several notes to myself and will refer to the book often. Read and enjoy. Recommended!

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Customer Rating:
Summary: Interesting and Knowledgable
Comment: I bought the book for my husband and he absolutely loved the book. He is a fan of Gitomer, and I would say if you are buying it for yourself or someone else, it is one of his better books so you will enjoy this.

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Customer Rating:
Summary: Serious About Sales you Better have this Books As your foundation
Comment: Jeffrey Gitomer is a sales God. His information is practical, common sense, and instantly applicable. After reading this book, I decided to visit Gitomer's website at www.gitomer.com, to see about listening to the Author Live. This book is the begining, and his live talk is the icing on the cake. You better buy this book if you want success that can be measured not only in your pocket book, but in the excitment you get from your job. Jeffrey is the real deal! You can take this to the bank.

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