Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.

Customer Rating:
Summary: An eye opening reading!
Comment: Cialdini's book elucidates the insidious strategies of compliance that are used by consumerists, marketers, politicians, and compliance experts to manipulate the masses.
His book is simple yet enlightening.
It makes an interesting and edifying reading.

---

Customer Rating:
Summary: Review of the book Influence
Comment: Excellent book for those wanting to learn teh secrets of advertising and how to influence people's decisions.

---

Customer Rating:
Summary: Do I owe this book five stars?
Comment: Diversion 3/5--easy read,decently edited,moderately interesting examples of behavioral psychology. Instruction 3/5--Maybe the field is young but the described experiments are often familiar,the Milgram electroshock experiments for example. Inspiration 2/5--Mostly negative suggestions,do not always listen to the automatic click/whir response. Be more aggressive toward those hijacking these responses for profit. Not quite a Henry V type motivation. Overall 3/5 if not already familiar with behavioral psych.

---

Customer Rating:
Summary: This Book Will Change Your Life: The Way You Think, Talk, and Touch
Comment: Cialdini's classic book on influence contains universal principles that govern our every day behavior, whether we are aware of them or not! Anyone who wants to achieve anything in this world must master these rules of persuasion. This is one of the most important psychological works ever created. It shows both the science and art of success.

---

Customer Rating:
Summary: Looking into the mind for influence
Comment: This book is truly amazing!

It really goes deep into the hidden psychology on why people buy things and how they justify themselves to do it...

The author supports all his theories by quoting studies that were done to assess the psychology on why people buy.

The best part is, now you can learn to turbo-charge your business by knowing why and how people will buy from you.

Definitely a recommended book!

---