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BizStore » Books » Sway: The Irresistible Pull of Irrational Behavior

BizStore » Book
Sway: The Irresistible Pull of Irrational Behavior

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Author(s): Rom Brafman, Ori Brafman

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Editorial Review:

the Irrestistible Pull of Irrational Behavior, "brilliant book shows how people do things against their best interests," by Rom Brafman, the author of last year's The Starfish and the Spider and his psychologist brother