The mission of National Geographic Kids is "to entertain children while educating and exciting them about their world." Geared toward children ages 6 to 14, National Geographic Kids is an interactive, multi-topic magazine covering animals, entertainment, science, technology, current events, and cultures from around the world. Regular departments include "Inside Scoop," "Amazing Animals," a kids' achievement feature, and a colorful seven-page "Fun Stuff" section devoted to challenging games, puzzles, comics, and more.

Customer Rating:
Summary: Unbelievable
Comment: A 50-page children's magazine literally half ads. And the articles are either about a movie or can be understood by parents to help relieve some of the blatancy of the magazine's real purpose. In the issue we just got it was Nintendo DS on the pedestal. If you get sidetracked thinking about mountain lions or something, a nice summary near the end of the magazine reminds young readers unabashedly of all the, I quote, "must-haves of the season."

Perfect gift for transforming youth into the good little consumers.

One star for craftiness.

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Customer Rating:
Summary: It should be called National Advertising
Comment: National Geographic should be ashamed of themselves. The only thing that any kid perusing this magazine would learn is what toys they do NOT have. Are there any articles related to nature, to different cultures, and to different places? No!!! Please do not waste your money on this magazine. Subscribe to National Geographic for Little Kids which is different from this shameful magazine.

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Customer Rating:
Summary: Too many adverts: National Geographic should be embarrassed!
Comment: I'm giving this 2 (versus 1) stars because my daughter likes it (her aunt bought it for her). There are jokes and maybe a few puzzles. And a hidden article or two. But, I cannot overemphasize how many ads this has---and they aren't that distinguishable from the main text, either. We deliberately keep her away from Disney channel and shows with commercials, and yet suddenly at dinner she will start discussing a movie or toy we have not even heard of. Where did she get the info.? National Geographic. She ADORES Ranger Rick, and if there were more like it, we'd sign her right up. Too bad NG can't clean up their act. They should be giving this one away free.

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Customer Rating:
Summary: kids magazine
Comment: Grandkids love this magazine and read all the articles. They anxiously await the next issue. Great learning tool.

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Customer Rating:
Summary: Advertising in the form of a magazine
Comment: We received our first issue of National Geographic Kids today and promptly cancelled it the same day. I didn't even want my son to see it. Not only is it filled with advertising but the "science" articles are unsophisticated and tabloid-ish. I wish we had read the reviews before ordering. We assumed that this would be comparable to World Magazine and were terribly wrong.

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