Don't fool yourself: In every organization, the way you convey your ideas makes a difference. This SuccessTools can help you communicate better. It provides basic rules of effective writing and many checklist items to assure that what you write makes the impact you intend. Make Your Words Count covers first steps, purpose and audience, flow, style, supporting material, and final steps. SuccessTools is a BH SmartDoc which provides a way to think about and start a key element on a management to-do list. BH SmartDocs are published by BrownHerron Publishing and are sold exclusively by Amazon.com.