Forbes focuses on top management and those aspiring to positions of corporate leadership in business. This insider publication features information on successful companies and individuals, industries, marketing, law, taxes, technology, computers, communications, investments, management performance
Many magazines publish lists, ranking best and worst and most improved, but Forbes alone can claim its readership is on the list. Each year, the magazine names the richest people and the biggest companies, and those very folks subscribe to this nervy and sly business pub. Forbes covers global business stories with insight, solid sourcing, and the sort of groupie zeal usually reserved for fanzines. No merger, new ad campaign, or lawsuit goes unnoticed and stories always focus on the movers who are shaking things up. Read Forbes to make sense of today's volatile market--or just for the sheer pleasure of reading good reporting. --Edith Sorenson

Customer Rating:
Summary: Not As Good As It Used to Be -- Still the Best
Comment: I agree that it's not as good as it used to be, but it's still the best. It seems that there has been an across-the-board change toward the 30-second sound bites. You only see some of that in Forbes, but it's annoying. If I want that, I can go online to any of the major news networks.

Forbes still has the best financial and business analysis for the U.S. The Economist might edge it out on international issues, but that's not an apples-to-apples comparison. It beats Business Week and the other domestic rags.

The only complaint is the number of multi-page ads in the middle of the story and it being hard to see where the ad ends and the story continues. That may be by design, but it's annoying.

Another good thing about Forbes is that it's written well. It's like the Atlantic for the business world. I currently subscribe to both and have subscribed, at one time or another, to the other magazines that I've mentioned as well.

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Customer Rating:
Summary: Another billionaire ranking? Where's the business news?!?
Comment: Forbes has some problems:
1. each issue features yet more conservative opinions promoting trickle down theory. If you want to read articles written by Steve Forbes complaining about having to pay taxes, this is for you!
2. after the Steve Forbes commentary, you find yet another billionaire or celebrity salary ranking. If you like to brown nose rich people, this is for you!

There is very little investment or actual business advice. Don't even waste your time or money on this magazine, it serves no practical purpose.

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Customer Rating:
Summary: Replaced Fortune with Forbes
Comment: After subscribing to Fortune for years, I now only read Forbes. While Fortune offered great articles, most were very wordy. With little time to devote to reading, Forbes articles are to the point, well written, and offer a similar content (read take-away) as Fortune. If time were not a factor, I would read both. Forbes provides a different "flavor" than the other periodicals available.

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Customer Rating:
Summary: Unabashedly capitalist, boldly conservative
Comment: If you are sensative about your politics then this magazine will have a profound effect upon you. Liberal? You'll hate it - and miss its more subtle and profound insights into raw capitalism. Conservative? You'll love it - and miss its more subtle and profound insights into raw capitalism.

Forbes must be read with an open mind. It is unabashedly capitalist, boldly conservative, and stunningly pro-business. But it's editorial arguments (the various editorals are its best feature) are always intelligently written and very effectively made. Regardless of your personal views you will find the opinions compelling. This magazine will make you think and, as a result, you'll get more than your money's worth from your subscription.

Each issue also offers a variety of thoroughly explained investment recommendations, analysis of current economic and business conditions, extended articles on major topics of the day. Most fun, however, are the periodic 'annual issues' such as "The Forbes 400" (Fascinating. Again, regardless of your personal views you won't be able to put this issue down).

Forbes' unapologetic focus on wealth and profits will irritate some, inspire others, and fascinate all.

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Customer Rating:
Summary: not one copy
Comment: I ordered this magazine on sept. 19 and as of nov. 4th I haven't received one copy.

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