Palo Alto Software Web Strategy Pro 4.0 . Web Strategy Pro 4.0 is easy-to-use software to maximize the power of your website. Designed for existing and start-up businesses, Web Strategy Pro guides you through the planning process to an effective website.
Plan to Make the Most of Your Website

User-friendly Interface
Analyze Your Market
Plan Your Implementation
Know your Industry
Help at Every Turn
You Choose - Sales or Not
Understand Costs and Benefits

Web Strategy Pro guides you through the process of creating a practical Web site plan for your business. From setting objectives, identifying target markets, and building Web site strategy, to implementation, budgeting, and forecasting, Web Strategy Pro is a valuable tool. After following the seven easy steps from outline to publishing, you end up with a practical and concrete plan for developing your Web site on business terms. Web Strategy Pro helps you make informed choices, matching your plan to your needs and possibilities.

Web Strategy Pro can guide you through the decisions you have to make, and help you find the right answers. Develop strategy, implementation, market analysis, traffic forecast, expense budget, and sales forecast. All of it comes step by step, with instructions and examples at every step of the way. It's fast and easy to get started. Answer a few questions and the Plan Wizard will build a custom outline for you. Tables, charts, and text are included. In addition to examples and instructions provided, Web Strategy Pro includes row-by-row help and context-sensitive help. Custom tables bring market analysis, traffic forecast, sales forecast, expense budget, start-up, break-even analysis, and milestones together. See your results graphically with automatic color 3-D charts, with just the click of a mouse. Charts include highlights, sales monthly, sales yearly, break-even analysis, market analysis, sales vs. expenses, gross margins, and more.

Web Strategy Pro works with Business Plan Pro or Marketing Plan Pro to export and import data, combining multiple plans into one master plan. Post your plan onto a private, password-protected Web site and collaborate online with partners, co-founders, and investors. Web Strategy Pro has all the features of Business Plan Pro, allowing you to achieve this collaboration. Assign topics to your critical managers, and keep a secure, living document at LivePlan.com. Or, one-click your plan in full color to a printer.

Customer Rating:
Summary: Don't Launch Without It
Comment: Web Strategy Pro is the answer to the question: "How do I leverage my site to accomplish my business goals?" This is a powerful resource!

It addresses all of the key issues that you need to consider to make sure your site is working for your business. And I am not just talking about an online store situation ... any site.

It has great help throughout, solid resources, and good instructions start to finish. You need to use this to appreciate how much you can learn from planning for your website.

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Customer Rating:
Summary: The Key to a Successful Web Site
Comment: After using Marketing Plan Pro from the same company with a lot of success, I decided to try out their Web Strategy Pro product to help me plan and improve my company's web site. This product was very helpful in making sure that our web site is helping the company by making us money instead of losing money. It asks you questions about your site that you may not have even thought of. It makes you think about who you're trying to target, what you're trying to accomplish, and it helps you set your traffic and sales predictions and goals, which has led our site to a lot of success.

All in all, I had never heard of writing a web site plan, but I can't believe more people aren't doing it. It's improved our web efforts a ton, it was well worth the money.

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Customer Rating:
Summary: Don't .com without it
Comment: What a great experience! This software leads you through the business side of making your web site work for you. It brings all the relevant information together to allow you to get your arms around how your site should fit into your overall business strategy.

The software was easy to use with great navigation ... I was impressed from start to finish.

I recommend Web Strategy Pro to anyone that has, or is thinking about, a web site.

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Customer Rating:
Summary: A Plan That Makes A Difference
Comment: The web site had been up for almost two years. It was not doing what we expected. It was costing us money ... not generating goodwill or revenue. We needed help.

Web Strategy Pro took us through a process that enabled us to evaluate how we wanted the site to complement our business, define our goals, set realistic objectives for traffic and revenue, and document who was going to take on key tasks and establish dates for completion. Web Strategy Pro facilitated this planning and proved to be a great way to bring important information together and give us focus around what we expected from the site.

We are now making better use of our resources and making progress toward our goals. This is a tool for every web site. I recommend it without question.

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