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“Follow the money!”

Here it is: no warm 'n fuzzies-just hard-core strategies from real world trenches…for successfully repositioning your business, products, services and yourself to attract customers or clients for whom price is NOT a determining factor in their purchasing. The TRUTH is it takes no more work to attract customers/clients from the explosively growing Mass-Affluent, Affluent and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service and experiences. This is the fastest and surest path to prosper in tough times (selling to those least affected by recession) and to get rich in good times!

• Understand the explosive growth of the affluent customer population-where there is LESS competition and much MORE profit
• Practical Strategies Revealed: Lamborghini, Disney, the famous J. Peterman catalogs, Wal-Mart, Starbucks, $2,995 lobsters, Cold Stone Creamery, gourmet pizza, fashion-designer golf bags, and over 50 other fascinating and diverse true-life examples
• E-FACTORS: 10 surprising Emotional Buy Triggers the affluent find irresistible
• MILLION-DOLLAR MARKETING SYSTEM: Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
• THE MAGIC LANGUAGE OF “MEMBERSHIP”: applied to any business for the affluent…from pizza shops and medical practices to retail stores and pet hotels

Customer Rating:
Summary: "Must know" information for tough economic times
Comment: I attended my first Dan Kennedy event this past weekend in St. Louis and was very impressed with the content of the information and his business philosophy. I picked up the book, No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich for two reasons. One, I wanted to learn more about marketing and selling to the Affluent. Even in tough times the affluent have money and if one wants to thrive in the recession that has already started in the United States you need to position yourself with the affluent. The book provids a wealth of information in this area.

A second reason I wanted to read the book was to learn more about Dan Kennedy's business methods. I was intrigued with what I learned at the seminar. In fact, I am repositioning and redoing my websites and my business model based on the information gleaned from him during that event. I wanted to learn more because I do see his "philosophy" as profit generating.

The book did not disappoint. I finished the book on my flight back home and found myself taking notes in almost every chapter. I found the book well researched and informative. I like Kennedy's style of writing and brash emphasis on presenting reality instead of some politically correct drivel that makes you feel good without adding to your bottom line.

If you are in business or thinking about getting into business you need to read this book. I plan on reading the rest of the No B.S. guides Dan Kennedy has written and then to move on to the audio programs, taking care to implement what I have learned. There is money in these books. One only has to look for it.

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Customer Rating:
Summary: NO BS Marketing of self
Comment: Some useful information, but basically a teaser about joining Dan's inner circle. Nothing solid to walk away with or to implement.

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Customer Rating:
Summary: Must Have for Every Entrepreneur
Comment: Whehter you sell widgets or services -- you MUST read this book. It's not another "get rich quick" or "change your mindset and the money will follow" book. This book, by the No BS king - Dan S. Kennedy is a wake-up call for everyone who wants to thrive in the business of their choice.

There are facts and figures to back-up the premise laid out -- and the affluent are easier to find than you may think. The key is - how do you affluentize your product or service? Kennedy is his consummate no-holds-barred best in this book. You MUST read it (and listen to the accompanying CD) if you intend to do business in the 21st Century!

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Customer Rating:
Summary: Kennedy Really Shines This Time
Comment: This is the best thing I have read by Dan Kennedy.

He is clearly passionate about Marketing To The Affluent
and it comes through in his writing here - it is
enthusiastic and brisk.

A really fine book about how to sell stuff to people who
have the money to buy it. Why would you want to do
anything else?

Yet few businesses are engineered from the ground up to
sell affluent people what they want to buy. This book
is full of insights and ideas that can help you shift the
focus of your business to getting your money from the
people who have most of it.

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Customer Rating:
Summary: Yes BS
Comment: This is BS. All they really talk about is who the Affluent are, and don't we already know that? Duh!! Not much marketing in it. I would not recommennd wasting your money. It's just a lure, like so many others, for people to buy the book so they make money and become Affluent.

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