Secrets of Power Negotiating covers every aspect of the negotiating process with practical, proven advice: from beginning steps to critical final moves, how to recognize unethical tactics, key principles to the Power Negotiating strategy, why money is not as important as everyone thinks, negotiating pressure points, understanding the other party and gaining the upper hand, and analyses of different negotiating styles.

And Power Negotiating can be applied to any situation:
- Business owners will learn how to dramatically improve profits.
- Managers will learn how to become dynamic leaders.
- Parents will discover how to shape their child's future.
- Salespeople will learn how to build-and protect-their bottom line.
- All readers will find how to develop power and control over their ability to get what they want-in all areas of their lives.

Customer Rating:
Summary: Amazing book, lots of useful tips for negotiating.
Comment: This book is so good. It gives you insights in how to use the various techniques to get what you want out of a deal.

If you use this plan you will be a better negotiator, no doubt about it. There are a couple of things in the book that are a little bit over the top, as in almost every book. The main ideas that Roger Dawson tries to convey to the reader are repeated a couple times throughout the course of the book just so that the reader can really understand what needs to be done to negotiate well.

I've used these techniques many times in my daily routine with small things so I can practice the skills. After a while I'll start using them with more important deals. Very helpful book. Not boring at all. You get your money's worth for it and you learn a lot from it.

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Customer Rating:
Summary: Superb
Comment: Good and insightful techniques for negotiation and great book for beginners. If you are not aware of these techniques then there are chances that you will fall victim of them by an expert who knows it all

I strongly recommend this book to all who find themselves as a victim in negotiation and power game

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Customer Rating:
Summary: $9,000 concession after only reading 45 pages
Comment: I made a $9,000 concession after only reading 45 pages...
I think it is safe to say the book has paid for itself.

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Customer Rating:
Summary: OUTSTANDING!!!
Comment: This is the first book that I've felt strongly enough about to write a review and the real world techniques covered are outstanding. It will pay for itself the first time you negotiate anything. His techniques are simple & straight forward and can be easily put into practice. I recommend the audio version so you can pop it in anytime for a refresher while driving prior to any negotiation.

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Customer Rating:
Summary: Confidently Approach your next Negotiation!
Comment: Advance your as-yet undeveloped negotiating skills! Easy to read, incredibly well laid out and covers many real-life negotiating situations - you'll catch yourself smiling as you build your gambit toolbox which will allow you to deftly navigate your way through ANY situation requiring a negotiation. If its any testament, this book was critical in providing me the perspective and confidence required to become a commercial real estate broker.

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