The author of The 25 Most Common Sales Mistakes . . . And How to Avoid Them teaches salespeople how to demonstrate trustworthiness, turn a customer's objection around, and 23 other proven habits for sales success.

Customer Rating:
Summary: Not a bad little book
Comment: This book wasn't bad. It took an evening to read and had some good advice. Not a lot of new information though. If you need a cheap sales pick-me-up I'd recommend it.

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Customer Rating:
Summary: Not terrible, not fabulous - a good kickstart
Comment: This book is more like an oversized pamphlet. It has about a 6th grade level of language and I read it in a couple of hours. Chances are, you know the information already. You know that you need to look and act professional, call people back and make sure you aren't trying to sell a grand piano to a pauper.
This book is less helpful for those of us who work selling *a* product. It's less helpful when you, say, work in general retail. That's not to say it's awful... you just need to be a very abstract thinker to apply it.
The thing that turned me off about the book was the tone of the language. The language was unusually aggressive and I felt like I'd been beaten up by the time I finished. I appreciate directness, but I definitely got the feeling that this book was transposed from speeches. The problem with that is what works in colloquial speech does not work well in writing. Written language gives one the opportunity to expand in detail on one's ideas. The writer did none of this.
In the end, if you are new to sales and are in a hurry for a kick start, this book is fine.

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Customer Rating:
Summary: Informative help for all
Comment: No matter what you're selling, from Girl Scout Cookies to commercial real estate, the information in this small but powerful book will help you "do it better".

Chock full of practical information, it shows what separates successful salespeople from the ordinary, and provides enough motivation for anyone to do the same.

It would be a welcome addition to any sales library.

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Customer Rating:
Summary: I took notes.
Comment: This book was unlike most I've read about selling. There was very little fluff! The whole thing was covered in less than 130 pages. I found myself taking notes by the second chapter. Great book, simple and straight to the point. Very well written.

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Customer Rating:
Summary: The 25 Habits of Highly Successful Salespeople Has a Bad Habi
Comment: This book has a bad habit of being weak and juvenille. Very weak and ordinary.
GH

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