He offers a set of No B.S. strategies for overcoming obstacles to success, many of them self-imposed. Provocative, sarcastic, and irreverent, the book reads like the seminars Kennedy conducts around the world - events that cause a stampede to the back of the hall for his materials after he finishes his presentation.
Learn:
Dan's 13 Eternal Truths About Selling
The Surprising reasons you should "position" instead of prospect for sales
How to structure a sale in six simple steps
The secrets to becoming a true master at the art of persuasion
Customer Reviews:
Customer Rating: Summary: One of the best all-around books on selling - great introduction Comment:Watch Video Here: http://www.amazon.com/review/R204LVUJTUQ3KE This is awesome, usable advice, and changed the way I think about business forever. I'm a landscaper, and the advice in this book is easily usable by anyone with a service or other kind of business. Highly recommended. Customer Rating: Summary: No other book on sales will ever be needed Comment: Although, I am always little pathetic when it comes to Dan Kennedy books - I must say that this one is again a masterpiece, and just do not trust a reviewer who says this one is a commercial for inner circle.
I am fan of Mr. Kennedy books I admit that, but if you will try to read at least any of his books - I started with No B.S. Time Management for Entrepreneurs (No B.S. Series) - you will also become a long term fan of this author.
It's title is exactly what the book does - there is no BS advices, techniques & suggestions.
There is no usual "think outside the box, think positive, do your best and result will come inevitably" book.
There is a CONCRETE steps. There is EXACT advices. There are REAL world examples
Author says it's from his OWN carrier, unlike some new authors, especially in internet marketing topics, who's profession are author, and this is how he earn.
Here is a words from real word entrepreneur, who was selling himself.
If you take just 1 - I repeat only 1 advice what he calls - LET THEM SPEAK FOR YOU, I suppose sales will be lifted a lots and lots of times
I HIGHLY recommend this book to everyone who's mind is open to this fantastic, inspiring, fresh and invaluable book. Customer Rating: Summary: If you are not interested in taking action, choose another sales book to read. Comment: If you have never heard of Dan Kennedy and his No BS series of books, then you don't know what you are missing. Dan is a true salesman. Whether in print, copy, informercials or speaking he is always selling. And what's wrong with that? Some reviewers criticize that the books sounds like an informercial. That is what Kennedy does, he sells!
One of the key insights of the book is to never settle for second best, and always look to get the maximum returns for your efforts. You do this by holding yourself, your sales teams and your marketing 100% accountable for results. No ifs, ands, buts or excuses.
The book is broken up into six parts.
1. 15 Strategies for exceptional succes.
2. How to stop prospecting once and for all.
3. A No BS Start-to-Finish structure for the sale.
4. Dumb and Dumber: Things That Sabotage Sales Success.
5. My Biggest Secret To Exceptional Results In Selling.
6. Sales Tools and Technology.
There is also a "Bonus" Kennedy book reprinted in the back, "How To Read Anyone's Mind".
Highly recommended, but if you are not going to try some of the tactics and put them to use, then you may want to look elsewhere for something you are more comfortable with.
Cheers! Customer Rating: Summary: Best Practical Sales Book Ever Written Comment: If you want the nuts and bolts of creating a deliberate sales process, then make this book a permanent fixture on your desk. Don't put it back on the bookshelf after you read. Use it as an ongoing tool. Customer Rating: Summary: Kennedy is King Marketing Comment: Fight The Good FightKennedy is King when it comes to marketing. I own his Magnetic Marketing series. I can't began to tell you the valuable info I've gained from his products.