Keith Ferrazzis techniques have earned universal praise for their ingenuity, their ease of applicability, andmost importantlytheir effectiveness. The key to success in both life and work, Ferrazzi convincingly argues, is building solid relationships. But what distinguishes Ferrazzis approach from other networking strategies is the emphasis on helping others so they might help you. Its not enough to ask a favor when you need one. To build meaningful relationships that will be mutually beneficial, you must maintain constant contact with the friends and associates who matter to you. Never Eat Alone is revolutionaryan instant classic destined to change the business landscape forever.