When customers are truly thrilled about their experience with your product or service, they can become outspoken "evangelists" for your organization. With traditional marketing tactics declining in their effectiveness, passionate customer-driven referrals are the valuable new currency for businesses today.

Based on seven case-study companies, including Krispy Kreme, O'Reilly & Associates and Southwest Airlines, "Creating Customer Evangelists" identifies six solid strategies for creating your own customer evangelism plan. This 6-CD unabridged recording is read by the authors, with a foreword by "Purple Cow" author Seth Godin.

Customer Rating:
Summary: Finally practical steps
Comment: I have found that most books about marketing are about someone's one success in the past and just discuss the barriers they had to break to make their winning strategy work...they tend to be egocentric. I have wanted a book that really lines out the steps to take to create people loyal to a brand. I am not looking for a magic step-by-step I know everything takes time, but this book is doing a great job explaining practical things to do to create a loyal following. I got turned on to this book by their blog which is amazing...check it out at http://www.churchofthecustomer.com/

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Customer Rating:
Summary: Authentic Ideas
Comment: Ben and Jackie have written a great book about how to harness the power of your happy and loyal customers to build relationships with new customers. Their authentic ideas allow brands to build trust with customers.

Dr. Karen Mishra
Author, "Trust is Everything: Become the leader others will follow"

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Customer Rating:
Summary: Nice to have in paperback
Comment: I have the original hard cover book and absolutely love it, it is my bible. So I bought this new one to share it. Looks updated but still has all the good stuff in it. This book has amazing ideas and examples that really work when you put them to use.

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Customer Rating:
Summary: Buzz IS different than word-of-mouth!
Comment: This book provides all the research needed to help you easily find customer evangelists! It's a great book, I highly recommend it.

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Customer Rating:
Summary: Outstanding, clear, practical
Comment: This book is a perfect companion for wannabe-evangelists, or simply to understand the mechanisms behind some kind of "marketing" efforts (such as Dallas Mavericks' or O'Reilly Media's) that can be unclear at first.
I suggest it, a great purchase!

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