Explore the methods and processes to help nonprofits raise money in an environment that increasingly demands accountability, transparency, and results. The realities of today's economic environment have required that nonprofits, and those that raise money for them, make their case for support as strongly as possible. Warm and fuzzy appeals that tug at the heart strings have met with limited success. Assuming that funding targets intuitively know the value of the good work being done is unrealistic. The Key to Nonprofit Sustainability offers an abundance of pragmatic tips, tools, case studies, and techniques to make the process easy to understand and implement.

Customer Rating:
Summary: A Good Primer For Those Unfamiliar With What ROI Is About
Comment: A fairly engaging book. Good primer for those who are not familiar with what ROI is and how that applies to nonprofits. However, there is not a lot of new information here that hasn't been covered in other books. Lots of theory and anecdotes in these pages. But if you're looking for a 'How To" on Return On Investment, I'd recommend picking up a copy of Phillips' The Bottom Line on ROI: Basics, Benefits, & Barriers to Measuring Training & Performance Improvement (Measurement in Action Series)


I did not buy this copy, I borrowed from a friend becasue of the steep price. 45.60? This is a major issue issue with 'ROI For Nonprofits'. I suspect the author uses this book to bolster his consulting gigs. I've used consultants in the past that after the contract was signed and we got into the work I was informed I needed to get 15-20 copies of the consultant's book for my staff....and yea they were priced $35-40-50.

My take on 'ROI For Nonprofits'....at 45 bucks you will not see a return on investment.

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Customer Rating:
Summary: A New Way of Thinking for Nonprofit Professionals
Comment: ROI for Nonprofits The New Key to Sustainability is a smart investment for any nonprofit professional. Tom brings new ideas to the forefront and challenges the way the sector currently does business. His insight and experience come through in a variety of ways throughout the book. I recently had him present to a group of nonprofit professionals in Southern Nevada about this topic and he received great reviews. The book makes you really think about how to do "business" with donors. I recommend it to anyone who wants to improve their organization's performance and fundraising program!

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Customer Rating:
Summary: Thought provoking
Comment: Ralser's approach to measuring nonprofit impact is presented in a readable and thought provoking manner. While ROI may not be the only tool used to determine community investment, it is a signficant one. Ralser's analysis is helpful in creating a framework for this metric to be applied in the field of philanthropy.

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Customer Rating:
Summary: good information
Comment: This is a great book that forces non-profit executives to take a serious look at sustainability of their organization. Tom backs his theories with proven techniques in small and large communities. He is excellent at assisting leadership to put a dollar amount on services offered by the organization. Encouraging his clients to view non-profit as a business rather than an emotional appeal is what sets ROI apart from other non-profit consultants. Get the book, good information.

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Customer Rating:
Summary: ROI for Nonprofits is a Fundraising Must Read
Comment: Tom Ralser offers an understanding of nonprofit fundraising that is critical for any nonprofit to truly achieve consistent fundraising success. With the number of nonprofits in needs of money and the limited number of potential 'investors', making an objective analytic argument for support will be critical to the success of all nonprofits. The days of simply making an emotional appeal to potential 'donors' is over, there are too many organizations vying for too few potential `investors' for this antiquated fundraising process to work effectively. To raise significant dollars, organizations must embrace 'the investor model' discussed in this book.

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