Customer Rating: Summary: Smart, Concise and Right On the Money Comment: This is the book for everyone no matter what your role in the organizaiton. For new sales associates who are timid about "sales", experienced sales staff who are jaded or those who are continually improving their craft. And for everyone else in the organization who wants to understand the fundaments of business relationships (or human nature, for that matter).
The author has distilled the process so smartly and concisely that every page is filled with accessible and meaningful insight and tangible takeaways. One of the very best books on the general sales process and specifically the consultative relationship. This book will make you proud to be in sales.
Customer Rating: Summary: The purpose of selling Comment: As this books said: The purpose of selling is to build profitable business friendships in a long term basis. It was one of the firsts books writed by Jim Catcarth and is very easy to understand why was so sucessful from the first edition. It shows how we can improve our sales and the overall process involved during a sale, in a way that we can stop to push the customers to purchase from us and we can begin to build profitable long term commercial and products or service trade. Highly recommended. Customer Rating: Summary: A Sales / Relationship book WORTH reading Comment: I recommend a pass on some of the other snoozers when it comes to the topic of relationship selling. Jim Cathcart presents highly valuable information in an easy to read process that is applicable in the field. I have recommended the book to the whole team at my company. You won't be able to put it down. Customer Rating: Summary: relationship selling Comment: How can I find this book in Portuguese, over here in Brasil ??? Customer Rating: Summary: Golden Nugget Comment: I first discovered this gem 6 years ago and have since ordered extra copies for associates. Jim dispells the myth that selling is a win/lose proposition. In Relationship Selling, everyone is a winner.