This exploration of innovative thinking in companies of all kinds "shows us how creativity in business can enrich us, and those who work with us." -- Spencer Johnson, co-author, The One Minute Manager

Customer Rating:
Summary: A book about wisdom
Comment: Even though it was written over 20 years ago, this book still shines like a gem. The simple reason is that this book is about wisdom. It is not a fad, nor is it really a how-to book. Instead, it directly talks to your wisdom by engaging both the left and right halves of your brain. For anyone who is deeply involved in today's fast-paced and short-fused business world, this book offers a breadth of fresh air.

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Customer Rating:
Summary: stimulate your right brain
Comment: This was used in Stanford's MBA program, but even if you're not an entrepreneur, it's an invaluable tool to unlocking your creative powers. There are tons of exercises and anecdotes to help you see problems from a different angle. The authors emphasize an intuitive Zen approach to solving problems. BUY THIS BOOK. IT'S GOOD FOR YOUR BRAIN.

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Customer Rating:
Summary: Practical Tools for the Art of Business
Comment: There are lots of books about business. There are probably an equal number about creativity. This book is about creativity in business.

This book is the distillation of the course that Michael Ray and Rochelle Myers taught at the Stanford Graduate School of Business. It is theoretical. It is practical. It is wonderful.

The special delight of this book is the mixing of the theoretical and the research findings with the practical applications. The authors present us with points, then give us stories and examples from the world of business and underpinnings from the world of scientific and psychological research that help explain why the examples work.

If you are looking for a book to give you a quick, simple way to come up with creative ideas in business, though, this ain't it. This is a book that presents you with tools and some understanding of why they work, so that you can apply them in your life and in your business. The key to the book is the title of one of the very first chapters: "Business As Art."

To practice an art, you must be creative. You must go beyond the established norms and rules. But you must also master some craft. This book will give you an introduction to the craft of creativity, an introduction to the ways that you can make your creativity not only more effective, but more powerful as a transformer of your business.

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Customer Rating:
Summary: Title Needs Revision
Comment: Calling this book Creativity in Business is about as accurate as calling the New York Times something like Sportsweek. This was a great book but it basically encompassed WAY more than its promised subject. Most of this book is about eastern philosophy and western physics as it relates to business. I didn't expect to get a chapter on the universe and my cosmic place in it and how to meditate to tap into it. If you have read anything by Thich Naht Hanh or the Dalai Lama you can skip this one. Otherwise, it's probably worth a read.

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Customer Rating:
Summary: Not structured, but some nice pieces
Comment: A collection of thoughts, insights, anecdotes, exercises and real life examples of applying creativity to business. If this is a structured approach, as the authors imply, the structure is hard to detect. However, the exercises are intriguing and the anecdotes are inspiring. Nice section on destroying the Voice of Judgment that shoots down creativity. I'm baffled by the other reviews that describe this as a "new age" or "occult" book. It is well-documented that creativity and intuition go hand-in-hand, but I guess this is just too esoteric an idea for most business people.

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