The most famous book on the art of closing sales is fully updated to meet the challenges of today's competitive and changing sales environment with 53 case studies drawn from real life. This new 6th edition features the newest selling methods, the latest products, new salesperson/customer relations, and new case examples. Index. Over 30,000 sold.
Customer Reviews:
Customer Rating: Summary: You Won't Be Inspired Here Comment: This is an OK book about sales. It sort of reminds me of the information I would get if I was talking to an average but intellectualized salesman. You can always learn something. An endorsement from a reviewer below is taken from Marketing Times, but maybe the reviewer is unaware that Roy Alexander (the author) was the editor of this journal. Feel my pain and read this book.
Three Stars Customer Rating: Summary: word nerd reviewer Comment: I am writing this rebuttal to a previous reviewers misconception of the english language.
Dear reviewer who wrote about niggardly:
Before passing judgement and assuming on words how about picking up a dictionary. Text Book definition of niggardly: reluctant to spend or grant, stingy.
For future reference, reading allows you to articulate rescripts better in sales.
Customer Rating: Summary: Comments from Marketing Times and Entrepreneur Comment: With Secrets the reader gets Coach Torres right over the shoulder. This best-selling sales book helps salespersons make all the good calls all the time, buttressed with proof-positive case-in-pointers --- Marketing Times
If I'd had this book a year ago I'd be on a yaght -- or thinking about buying one. In a warm, lead-by-the-hand style, Alexander has been ther, done that - and that means implementing a fail-safe system of selling that rocks bottom lines for any business or serivce. ---Entrepreneur Customer Rating: Summary: A Better Title for a Good Book Comment: This is a resource for a salesman with a few years in the field. The proper title should be Customer Rating: Summary: Should be called Secrets of Closing Sales in the 1950's Comment: Very outdated material. The book is completely disjointed and is an insult to professional sales people. The book uses outdated jargon and actually used the word "niggardly" to discribe a situation in the book. That word has been and should be scrapped years ago. Aside from a brief portion at the beginning of the book, I assume the revised portion of the book, the rest of the book is tough to read and outdated for today's sales professional. I can't believe some one actually recommended this book to me!