Binding: Hardcover
Dewey Decimal Number: 650
EAN: 9780073105970
Edition: 8
ISBN: 007310597X
Label: McGraw-Hill/Irwin
Languages: Array
Manufacturer: McGraw-Hill/Irwin
Number Of Items: 1
Number Of Pages: 800
Publication Date: 2006-11-02
Publisher: McGraw-Hill/Irwin
Studio: McGraw-Hill/Irwin

Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts –full-time faculty members, adjunct instructors, and of course students– to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 500 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.

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